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Checks safeguarding, KCSIE, pay transparency, inclusive language and more

Analyse your job advert

Get a score, a breakdown and a polished version you can copy.

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Works with Reed TES MyNewTerm

Don't include personal information. Role-based contacts like hr@trust.org.uk are fine. Names of staff or applicants, CVs, personal phone numbers and home addresses are not.

How it works

From draft to ready to post in a minute

No accounts, no templates to learn. Just your advert and an honest second opinion.

  1. 1

    Add your advert

    Paste a link from TES, Reed or MyNewTerm, or paste the text straight in. We pick up attached job packs too.

  2. 2

    We check it

    Rule-based checks for safeguarding, pay, inclusivity and clarity, plus an AI review of tone and appeal.

  3. 3

    Get it polished

    A score out of 100, a breakdown by area, and a polished version of your advert with the fixes already made, ready to copy.

What we check

Everything a great education advert needs

Built around UK education recruitment: safer recruitment, KCSIE, pay scales and the things candidates look for first.

Essentials

Job title, employer, location, contract type and hours, all easy to find.

Safeguarding & Compliance

Safeguarding commitment, KCSIE, DBS level, safer recruitment and equal opportunities.

Clarity & Readability

Sentence length and passive voice, so the advert reads quickly and clearly.

Offer & Pay Clarity

A real pay scale or range, FTE for part-time roles and concrete benefits.

Role Fit & Specifics

Phase and subject, focused responsibilities, essential vs desirable, reporting line.

Inclusivity & Bias

Gender- and age-coded language, adjustments, right to work and flexibility.

Process & Apply UX

How to apply, closing date, interview timing, CV policy and who to contact.

Credibility & Trust

A snapshot of the school, useful links, impact on pupils and a privacy notice.

Format & Accessibility

A short title and short paragraphs that work on any screen.

Extras That Convert

Induction, CPD, culture, travel and a clear call to action.

What you get

A report you can act on today

Here's an example for a secondary maths teacher advert, including the polished version. Yours appears in seconds.

Example report
Good

Strong advert with minor improvements needed

146 words analysed · 10 things to improve · 2 must fix

Clarity67
Compliance80
Attractiveness65

Fix these before you post

These are the gaps candidates and compliance checks notice first. Everything else to improve is in the breakdown below.

  • Keeping Children Safe in Education (KCSIE) not mentioned
    Doesn't mention Keeping Children Safe in Education (KCSIE).
    Missing
  • No salary, pay range or pay scale
    No salary figure, pay range or pay scale (e.g. MPS/UPS or a £ range).
    Missing

What needs fixing

Essentials All good 18/18
  • Job title present & specific
    Job title found in advert
    3/3
  • Employer named early
    Employer name found in opening section
    3/3
  • Location given
    Location information found
    3/3
  • Contract type stated
    Contract type specified
    3/3
  • Hours/FTE pattern stated
    Working hours/pattern specified
    3/3
  • Dates are current and consistent
    No dates with a year in them to check
    3/3
Safeguarding & Compliance 1 to improve 12/15
  • Safeguarding commitment present
    Safeguarding commitment mentioned
    3/3
  • KCSIE reference
    Doesn't mention Keeping Children Safe in Education (KCSIE).
    0/3
  • DBS level named
    DBS level specified
    3/3
  • Safer recruitment steps explained
    Explains safer recruitment, including references and online searches
    3/3
  • Equal opportunities statement
    Equal opportunities statement present
    3/3
Clarity & Readability 1 to improve 4/6
  • Avg sentence length ≤18 (19–22 half)
    Average sentence length: 21.4 words
    1/3
  • Passive voice ≤20% (21–30 half)
    Passive voice: 12.5% of sentences
    3/3
Offer & Pay Clarity 2 to improve 6/10
  • Pay shown as scale or numeric range
    No salary figure, pay range or pay scale (e.g. MPS/UPS or a £ range).
    0/2
  • No vague pay wording without a figure
    Uses vague pay wording (such as "competitive salary") without a figure or scale
    0/2
  • FTE clarity when part-time
    Full-time role
    2/2
  • Benefits list has 2+ tangible items
    Tangible benefits mentioned: 3
    2/2
  • Working pattern explained
    Specific work pattern details provided
    2/2
Role Fit & Specifics 1 to improve 6/8
  • Phase/subject stated
    Phase/subject clearly stated
    2/2
  • 5–10 clear duties
    Lists about 8 duties
    2/2
  • Essential and desirable criteria separated
    Doesn't say which requirements are essential and which are desirable.
    0/2
  • Reporting line stated
    Reporting line specified
    2/2
Inclusivity & Bias 1 to improve 9/10
  • No gender-coded terms (in context)
    Gender-neutral language used
    2/2
  • No ageist cues unless lawful need
    Age-coded language detected. Consider neutral alternatives unless a lawful need is clearly justified. → Age-coded phrasing: "energetic"
    1/2
  • Disability-aware phrasing; adjustments considered
    Disability awareness demonstrated
    2/2
  • Visa/Right to Work clarity
    Right to work/visa requirements stated
    2/2
  • Inclusive benefits/flexibility mention
    Inclusive benefits/flexibility mentioned
    2/2
Process & Apply UX 1 to improve 8/10
  • Explicit 'How to apply' with link/email
    Application method specified
    2/2
  • Closing date present or open-until-filled
    Application deadline specified
    2/2
  • Interview timeline hint
    Doesn't say when interviews will be.
    0/2
  • Says whether to send a CV or application form
    Says how to apply: an application form or a CV.
    2/2
  • Contact method for queries
    Contact method for queries provided
    2/2
Credibility & Trust 1 to improve 4/5
  • Brief school snapshot
    School information provided
    1/1
  • At least one working link
    Website/link provided
    1/1
  • Role impact on pupils stated
    Role impact on pupils mentioned
    1/1
  • Safeguarding section heading present
    Safeguarding section heading found
    1/1
  • Privacy notice for applicants
    Doesn't mention how applicants' data is handled (a privacy notice for job applicants).
    0/1
Format & Accessibility All good 5/5
  • Title ≤10 words
    Title is 4 words
    1/1
  • Paragraphs under 5 lines
    All paragraphs appropriately sized
    1/1
  • Readable font size in DOCX
    Text-based analysis - font size acceptable
    1/1
  • No images-of-text relied upon
    Text-based analysis - no images detected
    1/1
  • File size under 2 MB
    Content size within limits
    1/1
Extras That Convert 2 to improve 3/5
  • Probation/induction noted
    Probation/induction support mentioned
    1/1
  • CPD or progression pathway
    CPD/progression opportunities mentioned
    1/1
  • Concrete culture cue, not slogan
    Doesn't give a concrete example of what it's like to work there.
    0/1
  • Transport/parking/travel info
    Doesn't mention parking, public transport or how to get there.
    0/1
  • Clear call to action
    Clear call to action present
    1/1

Nothing needs work. Nice job.

Top recommendations

  1. Replace "competitive salary" with the actual pay scale or range, e.g. MPS/UPS
  2. Name Keeping Children Safe in Education (KCSIE) in your safeguarding statement
  3. Swap "energetic" for the skills you need, such as confident behaviour management
  4. Split requirements into essential and desirable so candidates can self-assess
  5. Add interview dates so candidates can plan time off

AI analyst view

A clear, well-organised advert with strong essentials and safeguarding. Being specific about pay and naming KCSIE would make it both more compliant and more attractive to experienced teachers, who often skip adverts that hide the salary.
Written by AI from your results, so give it a sense check.

Polished version

Teacher of Mathematics Oakfield Academy, Leeds Full time, permanent, starting September Salary: [Add salary range, e.g. MPS/UPS] About the role Oakfield Academy is a friendly 11-18 school in north Leeds. We're looking for a teacher of mathematics who brings clear explanations and high expectations to our supportive department. What you'll do - Teach maths across Key Stages 3, 4 and 5 - Plan and deliver engaging lessons - Track pupil progress and help every pupil achieve - Contribute to the wider life of the school What we're looking for Essential: - Qualified teacher status - A good degree in mathematics or a related subject Desirable: - Experience of teaching A level What we offer - A generous CPD programme - A mentor for your first year - The Teachers' Pension Scheme Safeguarding We are committed to safeguarding and promoting the welfare of children and the successful candidate will need an enhanced DBS check. [Suggested addition: All appointments are made in line with Keeping Children Safe in Education (KCSIE).] We welcome applications from all backgrounds. How to apply Complete the application form on our website. Closing date: 14th November. Interviews: [Add interview dates].

Written by AI from your advert. Check every fact before you post it.

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